THE PROFITABILITY
paradox
Creating value for the customers, employees and society (traditionally feminine trait) instead of focusing on maximum profit (traditionally masuline trait)
THE PROFITABILITY
paradox
Creating value for the customers, employees and society (traditionally feminine trait) instead of focusing on maximum profit (traditionally masuline trait)
The most profitable companies are not those who hunt most intensely for profit. Profitability is a goal that is reached best by not being too concerned about it. Profitability is reached not through love of profit, but through love of what they do and with whom they do it. Thus what kind of leaders can lead loving what they do and with whom they do it?
"As a Norwegian and part of a Scandinavian working culture I can truly say that Scandinavian working culture is a competitive advantage."
– Christopher Weber-Fürst –